BUS572-3

Concept1 Optimizing Content for Key Phrase

First, we should understand the importance of optimizing content for key phrase. Because the content is the most important part of your Web site. This is what we did for this week. We talked with our client and discuss with her about which Adwords we will use. We did find some good word, But they didn't appeared in our client's website. I'm happy that we had a good communication. And our client will add the key phrase to her website. She will even put some of them in the title. It will be more friendly to the search engine user. For optimizing content, there's not only words but also the images. The image might be more meaningful. And how to make the images optimized with the relevant keywords. Luckily, our client has many unique picture. They can change it easily.

Concept2 Competitor analysis

As the analysis said," Find out who is linking to your competitors and which noncompeting sites are ranking highly for your key phrase." These two point are really important. Two weeks ago, we tried to find the Geo-target of our client. We did it thanks to google map. It is easy to find her competitor in the google map. But this is not enough. Based on the development of internet, more and more customers tried to find a Yoga center or dance center by internet. So finding how many people link to her competitors' website would be helpful to set a key word strategy.

Skill

These two weeks, our team tried to design a A/B testing. Sometimes, we are confused with some questions, like which word is better. A/B testing might the best way to solved this kind of question. For our team, we are confused with the adword "Do it yourself". Since our client has a DIY class. And "do it yourself" is the full name. It is friendly to the search user who are trying to find a DIY class. But some people they don't know DIY. So "make it yourself" might be better for them. Because they can easily know that the class is about making or creating. So I believe using A/B testing will help us to solve this problem. We can find which word works better.

Conclusion

We really learn a lot from the assignment of this week. Sometimes it is hard to reach all the goal we set. Because our client won't edit the website by herself. So some of our plan might not work. But we are happy that they can add the key phrase to the description section of the website. It the most important part in our plan. In the next week, I want to learn more about how to set up the keyword strategy for seasonable product or service.

http://www.businessweek.com/articles/2014-02-05/goal-no-dot-1-for-youtube-compete-with-tv

This link is about how youtube set a advertising strategy. It's a good e-marketing.

Question: Is the high search rate a good thing? Although the keyword which has a high search rate has more customers, it also has more competitors.