To talk about the search engine marketing (SEM). The first part is search engine optimization (SEO). SEO can help us to improve the web site's ranking in the natural search results. My team's client is The Irma Freeman Center for Imagination.It is an arts and green energy community center with a mission to enrich and diversify the local community by building positive experiences in a multicultural, progressive setting. Based on the development of internet, online search is the most convenient way to find her website. So the keyword is the most important point. User always use the words which he thinks are relevant to his search. To remove technical barriers, we must find a common word which can set key phrases easily.
Concept2 PPC
Pay-per-click advertising is advertising on search engines where the advertiser pays only for each click on their advertisement. I can consider this kind of Ads as a industry. Nowadays, it is hard for our life to get rid of internet. PPC advertising use the space of website effectively. For my client, it is a good way to attract more people. But they are not a big company. Their budget is so limited. So the first mission is to find a good place to put their advertisement at the reasonable price. I just realized that, In China, the user of microblog can't get any money from the advertisement on their homepage. I think it's time to make a change. If the user can get money from the advertisement. It will attract more people to use it.
Skills
The team work is a really good way to learn some thing from the market. The two tools professor suggested, Real-Time Insights Finder and Global Market Finder, are really helpful. They help us to find a words' search frequency in different area. So we can easily find the market demand. it will help us to make a strategy and choose a key word. I'm really impressive that the blog can be a good place to put advertisement. It is what our client want.
This link shows the power of internet:
http://www.businessweek.com/stories/2004-11-21/the-online-ad-surge
Reflection:
I learned a lot on these two weeks. I hope I can see more example of good keywords or search Ads. Group work is a good way to learn from each other. An sample analysis can be helpful to our project. I can't wait to see how our project work for our client. Next session, I hope I can learn how to get more information from the tools and how to estimate the result of choose a new keyword.
